WhatsApp Automation For Business: What Is It + Top 3 Tools The stable influx of content on WhatsApp from clients looking for product details to those tracking their orders, handling cancellations or refunds, or following up on abandoned carts and application drop-offs, can quickly become overwhelming.
You are in the right place if you’re searching for it difficult to optimize and prioritize these operations! WhatsApp automation is essential to transform the WhatsApp marketing strategy.
The blog will consider WhatsApp automation for business, how it is used to simplify tasks, and the top 3 tools to solve these common challenges. We will also describe the benefits, display real examples, and demonstrate how WhatsApp automation tools such as WorldofSMS can automate customer conversation and routine workflows, save time, and improve customer engagement.
Let’s talk about it.
The Evolution of WhatsApp Automation for Business
WhatsApp automation streamlines and improves the conversation process with automated tools and systems. This can include automating processes such as instant messaging, sharing personalized replies, and handling customer engagement to enhance the user experience.
WhatsApp business automation is the process of automating various tasks and interactions within the WhatsApp business platform. A customized version of WhatsApp known as WhatsApp business API was designed to support business interactions with their clients more effectively.
Organizations could improve customer experiences, simplify tasks, and save time by using automation technologies and strategies.
This is how WhatsApp automation can be applied:
Utilizing WhatsApp automation for businesses can be done in various industries:
- E-commerce businesses can use automation for order tracking, returns, and delivery of customized offers or product suggestions.
- Airlines’ business can be advantageous by automating booking notifications, ancillary sales, and payment processing.
- Industry organizations simplify the process like claim filing, appointment scheduling, roadside guidance, and information requests.
- Banks and other finances can improve experiences by automating account openings, security measures, and card activations such as card blocking.
- Utility service providers can use the technology to automate user identification, contract changes, and submission of meter readings.
Important Features of WhatsApp Business Automation
Here are the exclusive features of implementing WhatsApp business automation, especially with WorldofSMS, so useful:
1. Team inbox
Consider a single-view communication window where your whole staff can view, manage, and reply to customer messages. Team inbox is exactly just that! With WorldofSMS’s team inbox, you can easily manage multiple team members and client messages from a single interface. It assures the client queries are seen and replied to instantly, encouraging collaborative strategy to customer experience and optimizing the consistent brand voice.
2. Bulk broadcast messages
WhatsApp business automation tools like WorldofSMS, you can communicate with customers in bulk by scheduling the bulk messages on WhatsApp with a creative WhatsApp message template, that is suitable for marketing advertisements, important updates, and product launches. It makes the process easier to automate WhatsApp messages and monitor campaign analytics in real-time. This facility enables them to target a wide audience efficiently while personalizing the messages to optimize a personal experience.
3. Third-party platform integrations
The most helpful feature of WhatsApp business automation with WorldofSMS is the ability to link the existing business tools with WhatsApp. This integration enables you to handle leads, automate routine tasks, and track conversions from a centralized platform. Connecting every required tool simplifies the business operations and ensuring the system is working properly is seamless.
4. Automated responses
One excellent technique to guarantee that no client message is ignored is to use automated answers. Even when you’re not present, these messages can be sent automatically to address common client inquiries or provide a prompt response. WorldofSMS enables you to effectively communicate in a variety of formats by letting you personalize these automated messages with interactive message templates that let you add text, action buttons, images, videos, and documents. Additionally, chatbots might be set up to comprehend consumer inquiries and reply using pre-made, authorized templates and actions.
5. Smart and efficient chatbots
WhatsApp chatbots are the most efficient tool offered by WhatsApp business automation. This is created especially to help the business with their customer support without interfering with humans. WorldofSMS’s chatbots are designed to answer queries, process orders, and even update the CRM by automatically submitting the lead details and moving them through the sales pipeline. This describes that the customer gets instant instructions, 24/7 while your team can aim to more difficult tasks.
6. Labeling and segmenting communication
Arranged communication is important with tags and labels for effective engagement. WorldofSMS provides the labeling and categorizing of chats, whether they are positive leads, existing customers, or important updates. It helps to prioritize the replies, simplify follow-ups, and manage the sales funnel more effectively. It ensures that every message is tracked and handled appropriately.
Top 3 WhatsApp Business Automation Tools
The below-listed WhatsApp business automation tools would support the business with WhatsApp automation, follow-ups, and onboarding of new customers. You can also use WhatsApp automation to help your members push customers further down the sales funnel.
But to do all that, you require good software that suits business requirements. These are the top 3 WhatsApp business automation tools:
1. WorldofSMS
WorldofSMS is the most amazing WhatsApp business automation tool to provide extensive customer experience service and can be used on your website, WhatsApp, and other conversation tools. It provides a no-code chatbot builder with live chat tools and a WhatsApp marketing platform integrated into one. You can even personalize your WhatsApp automation bot for business, share pre-chat surveys, and collect customer testimonials.
But we’ll quit speaking about ourselves and let the reviews speak for themselves. You can also connect with the team and discuss the tool in detail.
Primary features:
- Drag-and-drop bot builder
- Over 16 different chat triggers
- Ready-to-use chatbot templates
- NLP and AI chatbots are available
- Push notifications
Pricing – Connect with the experts of WorlofSMS to discuss the WhatsApp automation tool pricing.
2. Wati
Wati is an official WhatsApp business aPI solution that allows the integration of the features easily for all users. It helps to analyze the insights of your representatives and keep updated the customers and also customer communication on a single platform.
It gives a seamless and user-friendly interface for a good experience along with a setup of availability hours, so your clients can know you are available to help them online. You can also implement a WhatsApp automation tool to simplify some of your team’s workflows through AI.
Primary features:
- Official integration with WhatsApp Business API
- Multiple integrations including Google Sheets, Shopify, and Zapier
- Centralized inbox for all client messages
- Notification suggestions set up for each agent
- Performance monitoring available
Pricing:
- 7-day free trial
- Growth ($49/mo/5 users)
- Pro ($99/mo/5 users)
- Business ($299/mo/5 users)
3. Landbot
This kind of WhatsApp automation tool for business is straightforward for creating conversational landing pages and marketing your products or services. It enables you to engage with customers using a variety of bots. There is a library of WhatsApp chatbots available for easier setup and the capability to create your bot from scratch which is what you suggest. You can personalize the WhatsApp chatbots for your business’s styles and connect them to multiple platforms like Hubspot CRM, slack, and more.
Primary features:
- Combination of chatbot types
- Automation features for WhatsApp
- Chat landing pages available
- Analytics and reporting dashboards
- Marketing campaign manager
Pricing:
- Sandbox free version
- Starter ($40/mo)
- Pro ($100/mo)
- Business (Starting from $400/mo)
Use Cases of WhatsApp Automation For Business
WhatsApp automation gives automatic reminders, quick replies, and opt-in messages, which are a few popular use cases when automating the WhatsApp business app. Here are a few examples you can implement for the cause:
1. Utilize WhatsApp marketing automation
Want to know how to send your promotions, bestsellers, deals, and new releases directly to your client’s mobiles?
Consider this! We use our phones for hours every day and when we receive a notification, there is an urge to see what this is about. So, this is much simpler to get shoppers to check out your marketing materials when this is sent to their WhatsApp account.
2. Offer instant checkouts
WhatsApp automation for checkout is becoming a favorite in an increasing range of countries. This is convenient, fast, and easy for the customers while encouraging the revenue of the businesses. So do not worry, both sides would like it.
3. Appointment alerts to clients
Sending customers appointment reminders a day earlier, so therefore they can remember the date of their booked appointment if they can not make it anymore. This way, you will reduce the number of people who do not come for an appointment and enhance the experience of your clients.
4. Enable meeting schedule
Using WhatsApp automation for business; they can enable them to schedule their appointments directly with automated messages. WhatsApp automation is simple to implement, so your customers would not have any problem during booking the demo with business, house visits, and haircuts. This will support the growth of the number of your business bookings, foster conversion rates, and ensure that everything will be performed well.
5. Set up support queries responder
More than 30% of users searching the business expect a reply within 20 minutes, showing that immediate and quick seamless replies to customer questions are important. Automated WhatsApp messages for companies can manage the commonly asked queries within minutes.
This supports the business to become more efficient at replying to the clients and delegating tasks of extensive importance to human agents. Additionally, it enhances customer conversion to your brand.
6. Send WhatsApp greeting messages
Did you know that recipients of greeting messages have a roughly 33% higher level of long-term brand engagement? Making guests feel welcome and acknowledged goes a long way. Therefore, the ability to promptly respond to consumer questions, fostering trust and improving the general customer experience, is one of the main benefits of automated WhatsApp messages.
Without the agent’s help, you can send welcome messages to guests who have given you their number when you automate WhatsApp messages. These only have the function of welcoming clients, establishing a genuine rapport with them, and greeting them.
These messages can contain links, important information, and even special offers for new customers. Just be sure that your text is real, matches the products, and gives a friendly touch.
Frequently Asked Questions
Q1. Can business automate the WhatsApp messages?
A. Yes, this is possible for the business to automate WhatsApp messages using either the WhatsApp Business app for basic requirements or the WhatsApp Business API for more advanced level automation.
Q2. How does WhatsApp automation work for business?
A. WhatsApp automation includes using software to automate the interaction and messaging on the WhatsApp messaging application. WhatsApp automation for businesses supports them in improving their customer service, reminders by automating operations, and marketing messages which are generally repetitive naturally.
Q3. What are WhatsApp automation tools?
A. WhatsApp automation tools allow the business to automate WhatsApp operations, like message sharing, customer relationship management and inquiry replies.
Q4. Can we get WhatsApp automation for business for free?
A. WhatsApp automation is completely free in the WhatsApp business application, but this is restricted to basic functionalities. But in the case of WhatsApp business API, we provide more advanced automation, that includes costs.
Q5. Which is the best WhatsApp automation tool for business?
A. In the market there are multiple WhatsApp automation tools available, but they are limited in features. WhatsApp Business app is suitable for small businesses, but medium or large-scale businesses can use WorldofSMS to benefit from a paid solution.
Conclusion
For years, WorldofSMS has assisted businesses across numerous industries in automating their interactions with customers through WhatsApp. We have seen these big businesses improve customer happiness and NPS scores, save time and money, and streamline procedures. Feel free to get in touch with us and speak with one of our specialists if you’re having trouble automating one of these use cases or even if you have questions about WhatsApp automation for big businesses. Want to know more about WhatsApp automation but aren’t ready to speak with us yet? For monthly updates, sign up for our email or follow us on LinkedIn.
